Liberty Interactive, the owner of home shopping company QVC, announced Thursday morning that it will be acquiring HSN in an all-stock deal valued at $2.1 billion.
Liberty already owned 38 percent of HSN — now it’s buying out the remaining 62 percent.
The big question is how relevant TV-centric shopping will remain relevant as commerce continues to move online. While QVC’s revenue has leveled off in recent years, it still saw $8.7 billion in sales in 2016, compared to HSN’s $3.5 billion.
Among other things, Liberty says the acquisition will lead to more development of its e-commerce, mobile and streaming video products.